What Should a Social Media Management Package Include for Frisco Realtors?

A social media management package for a Frisco Realtor should explain how an idea becomes content on your account. A post count alone leaves important questions unanswered: Is the content original? Is filming included? Who writes the captions, checks the details, and presses publish?

Use the following checklist when comparing packages. It helps distinguish a content subscription from a service that actually manages the ongoing work.

A plan built around your actual real estate business

The first deliverable should be a usable direction: who you help, which locations you cover, what questions you answer, and how your expertise will appear. A plan should leave room for current listings and changes in your calendar without depending on new inventory every week.

For a Frisco agent, local content could include a researched explanation of the Frisco Rail District alongside your own practical observations. The package should identify who researches the topic and gathers footage. A stock image with “Frisco” added to the caption is a different product.

Clearly defined filming and editing

Ask whether the package includes an in-person session or assumes you will send footage. Confirm the session length, number of locations, preparation requirements, and what happens when a planned location is unavailable.

For editing, ask what counts as one finished video. Cover design, captions on screen, written post captions, and a revision round should be described separately enough that you can see what is included. Do not assume footage for one property also includes a full listing walkthrough.

Content quantities that mean something

Clarify whether one Reel posted to Instagram and Facebook counts as one content asset or two posts. Ask whether a carousel is one deliverable, how listing updates are handled, and whether templates use your own approved media.

FLM's current full management scope lists 8 edited Reels and 16 branded posts or carousels per month, one filming session of up to two hours, a first-month brand kit, captions, Instagram and Facebook publishing, and reporting. These are the deliverables for that FLM plan, not a universal requirement for every agent.

An approval process that keeps you in control

You need to review the finished caption and visual together. A video can be accurate while its caption contains an outdated price or the wrong property status.

• Agree where drafts and comments will be collected.
• Name the person authorized to approve each batch.
• Confirm the revision allowance and review deadline.
• Explain how an urgent listing change reaches the publishing team.
• Decide who approves factual statements about neighborhoods and properties.

FLM's published management plan includes batch approval and one revision round. Keep any additional requirements in the written scope.

Publishing and reporting responsibilities

“Ready to post” and “posted for you” are different outcomes. Confirm which accounts and channels are managed. Ask whether reporting covers the content produced, account-level activity, or both, and who will record qualified inquiries.

A report should support a practical decision about the next month. High views on a broad video are useful context, but they do not prove that Frisco buyers or sellers contacted you.

A short, explicit exclusions list

Ask about ad spend, paid campaign setup, direct-message handling, listing shoots, extra channels, additional agent brands, and access to final files. At FLM, ad spend, inbox management, listing shoots, and a new logo are scoped separately.

Choose the scope that addresses your actual bottleneck. If you already enjoy filming and publishing, planning and editing support may be enough. If you need the ongoing execution handled, compare FLM's full management and Content Partner plans before deciding.