Social media management for DFW real estate agents
Make the agent as memorable as the listing.
A “Just Listed” post tells people what is for sale. Your content should also answer real questions, start conversations, and give local buyers and sellers a reason to follow you.
From $1,499/month · Monthly filming session · Local DFW team
Made to connect.
DOCUMENTED TEAM WORK
Real projects.
Reported numbers.
FLM content producer Yaroslava worked on these projects in dentistry and business education. The figures show experience from other industries, not expected results for a real estate account.
Smiles by Morel
combined reported views across four posts
Project report: April–August 2026. Views are not unique people; the paid versus organic split was not specified.
View source screenshotsMira Sariyeva
accounts reached in the later 30-day period
22.5% of views in the later period came from paid promotion. This comparison does not isolate content's effect from promotion or other changes.
View source screenshotsThese are reported results from specific projects. They are not a forecast; views, reach, and follows do not establish leads, appointments, or revenue.
See our real estate videosActual FLM work
Meet the agents behind the listings.
Real FLM agent videos, filmed on location. Each person has a different voice, setting, and story. These show our production work, not social-performance results.
Want a direction built around your own personality and market? Start with a free profile review.
From updates to conversations
“Just Listed” is an announcement. It is not the whole strategy.
People need a reason to stop, save, share, or reply. We turn the questions you already answer every day into useful local content that sounds like you.
Answer what people ask.
Turn real client questions into short, specific videos and carousels worth saving.
Let your point of view show.
Film in your own voice so potential clients can recognize you before they call.
Invite a response.
Use Stories, questions, and local comparisons to make room for a conversation.
Content direction
A feed with more reasons to pause, save, and reply.
An agent's personality, useful local questions, and beautiful homes belong together. Here is a sample mix of stories—not a promise that a template alone will grow an account.
Watch the real agent videos above ↑THE CONTENT MIX
Expertise people use.
Answer a question a buyer or seller might save for later.
Local choices that matter.
Compare the tradeoffs people actually talk about.
Stories that invite a reply.
Make participation easier than scrolling past.
Local questions. Honest answers. Homes worth seeing.
A face to the adviceREAL FLM REEL
Look closer at the layoutFLM PHOTO
The first impression, explainedFLM PHOTOIllustrative account and headlines. Video still and property photos are real FLM work from different projects; this is not an existing client's feed.
A better scorecard
Pretty posts are not the goal. Real engagement is.
We plan content that can earn attention, then review what your audience actually responds to. Likes are one signal. Saves, shares, Story replies, profile visits, and relevant inquiries help show whether the account is building useful momentum.
Illustrative journey, not a client analytics chart or guaranteed growth. Your monthly report uses your account's actual results.
Free for DFW agents
Let's start with the profile you have now.
Send your Instagram handle. We'll look at what is working, what feels interchangeable, and where your local perspective could come through more clearly. Then we'll send you three reel ideas for your market.
- A review of your current profile and content direction.
- A clearer way to stand out in your local market.
- Three reel ideas tailored to you.
No commitment. You do not need to choose a plan.
Monthly content plans
Choose the support that fits your pace.
Both plans include strategy, local filming, content production, and publishing. Your final scope and working terms are confirmed in writing.
Consistent presence
Agent Essentials
For an individual agent who wants a dependable content rhythm.
$1,499 / month
12 original feed posts per month
- 8 edited Reels with captions and covers
- 4 branded posts or carousels
- One monthly filming session, up to 2 hours
- Monthly strategy call, calendar, and talking points
- Instagram and Facebook scheduling and publishing
- Bio and call-to-action setup
- One revision round per content batch
- Monthly performance report
More video and touchpoints
Agent Authority
For an agent ready for more frequent publishing and Stories.
$1,999 / month
20 original feed posts per month
- 12 edited Reels with captions and covers
- 8 branded posts or carousels
- One monthly filming session, up to 3 hours
- 12 Story frames adapted from monthly content
- Monthly strategy, calendar, and talking points
- Instagram and Facebook publishing, plus YouTube Shorts distribution
- Bio and call-to-action setup
- Two revision rounds per content batch
- Monthly report and review call
For teams and brokerages
Team & Custom
Tell us about the people, locations, and content volume you need.
Custom
Scoped to your team
- Multiple agents or locations
- Additional filming and content volume
- Team introductions and recruiting content
- Custom approval and reporting workflow
- Written scope and quote before work begins
How content is counted: Feed-post totals include the Reels listed above. Sharing the same post to another platform does not count as a second original post. Story frames are separate. Standard plans cover one agent brand. Paid ads, ad spend, inbox management, and separate listing-media shoots are outside the standard plans. Filming location, extras, and agreement terms are confirmed in your proposal.
How it works
No more guessing what to post. That's what we call service.
We plan the hooks and monthly calendar, film with you, edit the videos, and publish the content you approve. You bring the local expertise; we keep the content moving.
Set the direction.
We map your market, audience, calendar, and talking points.
Show up as yourself.
We film in person in the monthly session included with your plan.
Review in batches.
You review content and captions before publishing, with your plan's revision rounds.
Keep improving.
We publish approved posts and report on your account's activity.
Content built from your expertise.
A monthly calendar gives agent-led reels, local advice, listing stories, and branded posts one coherent direction.
You bring the local knowledge. We help turn it into a repeatable publishing plan.
Before we start
A few practical questions.
How much of my time will this take each month?
Plan for the filming session in your package, plus strategy and batch review. Essentials includes up to two filming hours; Authority includes up to three.
Do I need to be on camera?
Not every post has to feature you speaking to camera. We can plan a mix of agent-led, listing, and supporting content around your comfort level.
Can I approve posts before they go live?
Yes. You review content in batches before publishing. Essentials includes one revision round per batch; Authority includes two.
Are paid ads or inbox management included?
No. Paid campaigns, ad spend, direct messages, and comment management are outside the standard plans.
Which platforms are included?
Both plans include Instagram and Facebook publishing. Agent Authority also includes YouTube Shorts distribution. Other channels can be scoped in a custom proposal. Account access and workflow are agreed before publishing.
Are listing photo shoots included?
No. Listing photography is a separate service.
Free Instagram profile review
Let's see the profile you have now.
Send your Instagram handle. We'll review your profile and send three reel ideas for your market. If a monthly plan makes sense afterward, we can discuss it.
For agents in Dallas, McKinney, Plano, Allen, Frisco, Prosper, and nearby DFW areas.
Prefer to talk first? Call 347-616-9883.
Send your profile for review.
Free. No commitment. We'll use your details to respond to your request.