Dallas · Real estate social media
How Much Does Social Media Management Cost for Dallas Realtors?
Compare what the monthly fee actually covers, from filming and editing to publishing, approvals, and advertising expenses.
A social media management quote for a Dallas real estate agent is only useful when you know who plans, films, edits, approves, and publishes the content. A low monthly fee may cover scheduling alone. A larger fee may include original video production. Those are different purchases.
As of November 8, 2026, Future Listing Media lists full social media management from $1,999 per month and its Content Partner plan from $1,499 per month. These are FLM's published starting prices, not a Dallas market average. Here is how to compare the scope before choosing a plan.
Start with the work you want to hand off
Write down the parts you currently handle: choosing topics, recording videos, gathering property photos, writing captions, reviewing edits, scheduling posts, and checking results. Circle the tasks you need someone else to own.
If you can reliably record and publish your own videos, planning and editing support may be enough. If the camera work and posting are the tasks that keep getting postponed, an editing-only subscription leaves those problems with you.
Compare FLM's two published plans
| Scope | Full management | Content Partner |
|---|---|---|
| Published starting price | $1,999/month | $1,499/month |
| Video output | 8 edited Reels/month | 8 edited Reels with covers/month |
| Filming | One DFW photo and video session, up to 2 hours | You record; FLM provides shooting direction |
| Other content | 16 branded posts or carousels/month | Topics, hooks, talking points, captions, and a content calendar |
| Publishing | Instagram and Facebook scheduling and publishing | You publish |
| Review and planning | Batch approval, one revision round, weekly stats, monthly reporting | Monthly planning call; one plan revision and one edit revision per Reel |
Both plans are scoped for one agent brand. Confirm the current deliverables, billing, and final scope on the FLM social media management page and in your written proposal.
Ask what sits outside the monthly fee
At FLM, ad spend, inbox management, listing shoots, and a new logo are scoped separately. Paid Facebook and Instagram advertising has a separate setup fee and an advertiser-selected budget. An organic posting plan does not automatically include a paid campaign or someone responding to every message.
When comparing providers, also ask about extra filming locations, additional agent brands, extra channels, revisions, and access to finished files. Ask for a written answer rather than assuming that “full service” means the same thing in every proposal.
Dallas filming logistics belong in the brief
A home-based interview, an office session, and a neighborhood video require different preparation. If you want a local feature around Bishop Arts in Oak Cliff, describe the actual story and desired locations before the shoot is scoped. A location appearing on a visitor guide does not grant filming permission inside its shops.
Choose a manageable route, confirm access, and separate an agent-brand shoot from a complete listing-media appointment. Do not assume a monthly content session includes photography for every property you represent.
Choose the smallest scope that solves the problem
Look at the handoff rather than the number of deliverables alone. If you need planning and editing, buying publishing support may be unnecessary. If you need someone to take work off your calendar, a folder of finished videos without a publishing owner may be incomplete.
Before requesting a quote, send your public profiles, the areas you actually serve, the work you want handled, and the time you can commit to filming and approvals. Compare FLM's current plans or request a social media audit to discuss a scope that fits your Dallas real estate business.